I think they should have gone for a bigger swing. I mean they control D&D where is the D&D A&A? Even if D&D players dont bite en mass, a well done fantasy area movement game is in order. With the world of D&D at thier disposal they could release a whole string of games! How about this:
A&A Europe 1940 chasis (box, board, internal boxes)
-new dice debut D4, D8, D10, D12, D20 of course
-new sculpts for 6 “nations”
-7 base unit types w special abilities etc
-6 nation specific special units w sa etc
Maybe leverage the wonderful sculpts Wizkids has been doing - print them in smaller scale, use Greyhawk or Forgotten Realms…
You could launch army boxes in waves or maybe just do so with another game depicting a different area I dunno. Make it on the Global board, that would be great.
And dont go all “Axis & Allies is too complicated and loong…” goddamn WotC been sayin that shit for years as they over see game slike D&D and MAGIC LOL…
Let Larry Harris go nuts with the whole D&D universe at his fingertips, it will sell out.