I have often felt that WotC has lacked a strong plan for the Axis & Allies brand. There’s SO much more that they could do to market (at low cost too). Consider the way they’ve invested D&D Encounter and the Game Finder webpage. A similar investment in the A&A brand could do wonders for insuring a healthy A&A market for the future.
The pathetic official webpage is a dismal representation of any business plan that they have at WotC/Hasbro for developing the brand.