Why do you play A&A or collect it if you're not a playa? I got into it (or "getting" into it) mainly because I find small models interesting. I collect and play the WizKids Pirates miniatures because I like naval stuff (not the stuff you find in your navel) and when I saw War at Sea, I thought that was pretty cool. When I was younger my dad used to whoop me in the A&A boardgame, and as a former submariner, he got me into Naval strategies and units.
What about you?
I started out just creating the PBEM version of the minis game, but liked what I saw so much I picked up a whole bunch. Thin on players here, but my kid will be old enough to play in a few years so I know I'll get my moneys worth eventually